How the Bears make their mark

The Paw Print

Battle of the Boroughs

Lucas Keogh, News Editor

For sixty-two years, the New York Knicks have reigned over the basketball world of New York City without any competition. However, this year, an all-too-familiar contender may challenge their command of the city.

Back in September of 2009 a wealthy Russian entrepreneur named Mikhail Prokhorov bought the Knicks’ longtime neighbor and rival, the New Jersey Nets, and announced that the team would be eventually making the move to Brooklyn, becoming the official team of the city’s borough. This move was very controversial because many basketball fans in New Jersey did not want to lose their team; while residents of Brooklyn were glad to have a team come to their borough.

Since then, the team has spent millions of dollars on its marketing campaign, selling clothing and accessories with the team’s redesigned logo, buying billboards in and around the Brooklyn area, and gaining tons of fans, who are either new to the sport of basketball or have deep ties in Brooklyn.

Even the rapper Jay-Z, who is a minority owner and unofficial spokesman of the team, has promoted the new team by speaking publicly about the move and even hosting a concert in the team’s new arena, the Barclay Center.

Not all New Yorkers are entirely welcome to the trade however. The Nets’ new way of advertising quickly re-sparked an old rivalry with the New York Knicks, which was most recently prevalent back in 2004, when the Knicks’ point guard, Stephon Marbury, and the Nets’ point guard, Jason Kidd, had a battle to prove who was the best in their position in the league. Now the two teams are at it again with what some media outlets are calling “The Battle of the Boroughs”.

The hatred between the two teams since the move seems to have grown more and more each and every day. People in New York City, and especially in Brooklyn, are torn on whether they should ditch their Knicks and join the bandwagon or stay loyal to their team. The teams’ two main stars, Deron Williams on the Nets and Carmelo Anthony on the Knicks, have both captured the attention of basketball fans many times before.

Both teams are trying their hardest to prove that they are the best team in the metropolitan area, but with a large amount of changes on both of the teams’ rosters, there is no way of telling who is superior until the regular season is well underway.

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How the Bears make their mark
Battle of the Boroughs